Services Designed Around the Way You Want to Live

Whether you're building or reimagining a home, creating a hospitality property, or optimizing an investment, every Maximize engagement is tailored to your goals, your property, and the experience you want to create.

MAXIMIZE SPACES

Design spaces that feel as good as they look.

For homeowners, hospitality properties, and lifestyle-focused investments, I create spaces that balance beauty, experience, and function — designed not just for how they look, but for how people live, gather, and feel inside them.

Every engagement is customized around your goals, property, timeline, and level of support needed. Procurement, purchasing, and installation coordination may be added as a separate scope based on the needs of the project.

MAXIMIZE RENTALS

Transform your property into a hospitality experience people remember.

For homeowners and investors looking to transform their property into a high-performing hospitality experience, every space is strategically designed, positioned, and optimized to stand out in the market and perform intentionally from day one.

The Maximize Approach

A thoughtful process for every project.

Every project is unique, but the process behind every successful project remains the same.

Rather than jumping straight into finishes, furniture, or layouts, I begin by understanding the people, the purpose, and the experience we're creating together. That foundation allows every subsequent decision to feel intentional, aligned, and far more confident.

ONE

DISCOVER

Understand the people before the project.

Every engagement begins by learning about your goals, lifestyle, vision, and how you want the space to support the way you live, gather, host, or welcome others.

TWO

DEFINE

Create the North Star before making decisions.

Together, we establish a clear vision that becomes the foundation for every design, material, furnishing, and strategic recommendation moving forward.

THREE

DESIGN

Develop recommendations that support the vision.

From layouts and finishes to hospitality strategy and operational systems, every recommendation is intentionally aligned with the North Star we've created.

IMPLEMENT

FOUR

Bring the vision to life with confidence.

Implementation is tailored to every project and may include procurement, installation, styling, hospitality setup, project coordination, operational guidance, or a customized Design Playbook.

Start the Conversation

Ready to create a space designed around the way you want to live?

Whether you're building a custom home, reimagining an existing space, creating a hospitality property, or optimizing an investment, every project starts with understanding your vision.

Share a few details below and let's start the conversation.

Maxwell Cunanan, founder of Maximize Studio & Design, a hospitality and experience consultancy based in Phoenix Arizona