Meet Maxwell
Founder. Design Strategist. Experience Architect.
Helping people create the setting for the life they want to live.
I didn't begin my career designing homes.
I began by learning how meaningful spaces bring people together.
Growing up in a large Filipino family, home was never just a place—it was where birthdays, holidays, and Sunday dinners brought together more than twenty family members around one table. I watched my mom thoughtfully prepare our home for every gathering, teaching me that creating a welcoming environment wasn't about perfection. It was one of the ways she showed love.
Without realizing it, I was learning something that would shape the rest of my life.
The spaces we create influence the experiences we share.
Years later, I found myself doing exactly what she had always done.
Designing spaces around the people who would gather in them.
It started with my own home.
Then our family vacation home.
Eventually, that passion evolved into designing and operating award-winning short-term rentals, helping homeowners maximize their investment properties, and advising clients on creating homes that feel just as beautiful to live in as they are to experience.
Along the way, I spent more than a decade building my career in marketing, customer experience, and strategic consulting, supporting global brands including Microsoft, Amazon, and other Fortune 100 companies.
That experience taught me how thoughtful strategy, branding, and systems influence the way people experience products, services, and environments.
Today, those two worlds come together through Maximize Studio & Design.
How I Approach Every Project
Every project begins with a simple question.
How do you want to live?
Before discussing furniture, finishes, or floor plans, I believe it's important to understand the experiences a space is meant to create.
How will your family gather?
How do you want guests to feel when they walk through the front door?
What does your ideal Saturday morning look like?
How should your home support the life you're building?
Those answers become the foundation for every decision that follows.
Through thoughtful design, hospitality, strategic planning, and operational systems, I help transform those ideas into spaces that are both emotionally meaningful and intentionally designed.
Because beautiful spaces don't happen by accident.
They begin with intention.
More Than Design
I believe every successful project lives at the intersection of four disciplines.
Hospitality — Designing experiences that make people feel welcomed, comfortable, and connected.
Design — Creating spaces that are both beautiful and thoughtfully tailored to everyday life.
Strategy — Ensuring every decision supports a cohesive long-term vision.
Systems — Building operational foundations that allow homes and hospitality experiences to perform long after the project is complete.
Whether I'm guiding a new construction project, optimizing a vacation rental, or helping someone reimagine the way they live, these disciplines work together to create spaces that feel effortless to experience.
Why Maximize Exists
Over the years, personal loss and significant life changes reshaped the way I think about time.
They reminded me that the moments we remember most rarely happen because a room was perfectly designed.
They happen because of the people we shared it with.
That realization strengthened something I had believed since childhood.
Our homes should do more than reflect our personal style.
They should support our relationships.
They should encourage gathering.
They should create ease.
They should become the setting for birthdays, quiet mornings, celebrations, conversations, and memories we'll carry for the rest of our lives.
That's why I created Maximize.
Not simply to design beautiful spaces.
But to help people create environments that support the life they want to live.
Built on Real Experience
Everything I recommend has been tested through real projects.
I've personally designed, launched, optimized, and operate award-winning hospitality properties while helping homeowners, investors, and families create spaces centered around connection, hospitality, and intentional living.
I don't simply advise.
I design.
I build.
I test.
I refine.
And I continuously apply those lessons to every client project.
Because the best ideas aren't developed in theory.
They're shaped through lived experience.
Looking Ahead
Maximize Studio & Design is one expression of a much larger philosophy.
A belief that thoughtful spaces shape meaningful lives.
That philosophy continues to evolve through Maximize Stays, where guests experience it firsthand, and through Maximize Life, where I share the stories, lessons, and perspectives that continue shaping the way I live, design, and create.
Because this has never been just about design.
It's about helping people create the setting for the life they want to live.